 Switzerland world’s private banking capital
Geneva is unanimously recognised as being the world's capital in private banking controlling 40% of the 5100 billion chf managed in switzerland.
Besides the 307 banks listed, we count over 400 independent asset managers and dozens of family offices in geneva and lausanne.
The independent asset managers have experienced an amazing development in recent years, and currently manage over 600 billion CHF according to most recent estimations.
Private Banking
Structure, manage and enhance your wealth...
We offer a full range of private banking services including a Swiss Private Bank account to suit your needs. From financial consulting to real estate, securities and inheritance planning we can find the right solution for you.
Our investment management is highly confidential and personal. We develop a high degree of trust with our clients by giving them a truely personalised banking solution.
We can offer asset protection for clients with a substantial liquid net worth.
Offshore asset protection is becoming increasingly popular with clients seeking to safeguard their savings from litigation, punitive taxation or possible future divorce settlements by distancing themselves from their assets in the eyes of the law.
Our private banking consultants are highly experienced and can offer you the very best advice and services.
To arrange a private banking consultation or to speak to a Swiss Private Bankers in our Swiss Office.
Tailored private banking services
Understanding the changing dynamics and characteristics of the rich is critical for wealth managers and private banks that want to retain their clients and succeed in today’s increasingly competitive business. But client segmentation analysis is still relatively unsophisticated, too often done on current assets or potential assets only.
The evolution of attitudes, needs and behaviours of high net worth investors has made some of the clichéd views of wealthy individuals – traditionally seen as owning a portfolio of Bentleys and yachts – simply out-of-date, according to global research commissioned by BT.
Presenting the conclusions of the study at the second PWM/FT annual private banking summit in Geneva, director Finance of Zurich-based Swiss Fiduciary firm Partners, stressed that high net worth investors seek to emphasise their individuality and look for brands that support their ideas and lifestyles. Assigning private bankers who are in tune with their needs is essential.
“In the Switzerland, quite a lot of private bankers come from a traditional public school (prestigious fee-charging). Yet, quite a lot of the new money in the country is from a traditional background, and sometimes there is a clash of cultures,” he said.
Those private banks that are able to segment the rich on the communication forms they prefer and the amount of contact they seek will be able to enhance the service they offer to clients.
Technology also sets investors apart, according to the research. On the one side there are the old-fashioned, 1950s-style banking investors and technophobes; on the other are those who make transactions on mobile handsets. Investors are demanding choice and private banks should be able to offer it.
Sources of wealth generation are much more varied today than in the past.
Today’s private banking clients may be footballers, hairdressers or artists, in addition to self-made entrepreneurs, but the picture that is painted of high net worth investors is still excessively City-oriented. Also, although the growth in the number of wealthy women has been well documented, the private business is still perceived as dominated by a male culture.
Opportunities lie in the ability to offer more suitable services to women, who are not always motivated by the traditional culture of financial services providers, said Mr Hickman. Generally, a wide range of cultural backgrounds for the wealthy require focused targeting and offer development opportunities to private banks.
The research identified that wealthy individuals can be divided into three broad groups: the accepters, those who are rich enough to have a wealth management service but choose not to; the rejecters, those who would qualify as private banking investors but have chosen not use private banking services; and the unawares, who are simply unaware of the existence of private banking. Please Email Us zurich@firstbalticbancorp.com
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